For many holiday park operators, the question isn’t whether their existing accommodation is still usable. It’s whether it’s still working hard enough for the business. Older static caravans may continue to generate bookings, but guest expectations have changed. Today’s holidaymakers increasingly expect modern interiors, comfortable year-round accommodation and the kind of experience that feels noticeably different from staying at home. For park operators, that creates an interesting question: could upgrading selected pitches to premium lodge accommodation increase the earning potential of the space you already have? More Revenue Without More Pitches Increasing revenue doesn’t necessarily mean expanding a park or...