Essex's "sunshine coast" is set to have an even brighter outlook following May's announcement that Park Holidays UK has expanded its presence in the region.
Long-established Martello Holiday Park in Clacton has now been acquired by the group, and joins the three other parks which it operates in and around the seaside town.
It means that holiday guests and holiday home buyers now have four major park options in the Clacton area, all under the banner of one of Britain's fastest-growing leisure firms.
Martello Holiday Park adjoins the group's St Osyth Beach and Seawick holiday parks, both of which have benefitted from substantial investment in guest facilities over recent years.
Park Holidays UK says that Martello, St Osyth's Beach and Seawick will comprise Clacton's largest holiday park development under single corporate ownership.
The other holiday park in the area owned by Park Holidays UK, which was founded just over 25 years ago, is Oaklands Holiday Park just north of the other three near the village of St Osyth.
With its direct access to Clacton's sandy beaches, Martello provides a raft of facilities which include indoor and outdoor pools, day and evening entertainment, and children's activities.
Group director Tony Clish said that Martello Holiday Park is a natural fit to the group's existing portfolio of parks in southern England which now comprises 29 coastal sites:
"Like our other parks, Martello has won for itself over the years a loyal following of repeat visitors and holiday home owners," he said.
"Martello has a very exciting future with Park Holidays UK. We are committed to growing our business on the Essex coast and investing in our parks in the Clacton area. This is good news not just for customers, but also for the local economy and the many businesses in the Clacton area which rely on spending by our holiday visitors. We're delighted to welcome Martello and its staff into the Park Holidays UK family, and are greatly looking forward to our first season," added Tony.