The marketing landscape has shifted drastically over the last couple of years and, although there’s still a place for traditional images, meet the marketer’s best weapon – video.
Video stats speak for themselves. Up to 4 billion videos are watched on Facebook every single day. A whopping 300 hours of video are uploaded to YouTube every minute. For business owners and marketers, video is the new go-to platform.
People share, like and comment on videos, particularly drone footage, like never before. From independent businesses to world-leading companies, all are using video power to reach new audiences and by sharing these, people are doing a lot of the marketing legwork for you.
By nature, we’re all storytellers and that’s what makes video so compelling.
Combining audio and visual elements, video captures places in time – perfect for experiential marketing and for showcasing leisure or holiday experiences. A static image of a caravan pales into insignificance when you can enjoy a bird’s eye view of a whole park.
Video is fabulous for the web. Google loves it - major search engines will present sites with video content well ahead of sites that don’t. The same applies to social media.
But there’s a difference between commercial video and snippets caught on a phone. A mobile is fine for capturing family time and one-off experiences. It’s not quite the same for business.
That’s when you need a professional.
Here at yonda, we’ve been blazing a trail since drones were in their infancy, so we also know what works – and we know the pitfalls. There’s a world of difference between a friend filming with a drone and a professional product – and there are potential legal ramifications too.
Let’s say a friend gives you drone footage to use on your website and you get more visitors as a result then that’s a bonus, right?
Wrong. It could be classed as commercial gain by the Civil Aviation Authority. Unless your friend holds a ‘Permissions for Commercial Operations’ (PfCO) from the CAA, he or she will be breaking the law doing this.
The CAA holds a list of licensed drone (or SUA) operators, so you can check if someone is authorised to fly commercially. Just search for ‘current holders caa permissions’ if in doubt.
The message is clear – video is where it’s at. But if you’re going to fly, fly right.
Nick Edwards owns and runs yonda aerial systems, dedicated to aerial video, UAV drone video and photography. www.yonda.org.uk