KAMPA IMPROVES SALES, ORDERS AND PROCESSING OPERATIONS TO SUPPORT AND PROMOTE BUSINESS GROWTH USING THE PROSPECTSOFT INTEGRATED CRM SOLUTION
ProspectSoft, a market-leading Customer Relationship Management (CRM) and eCommerce software-as-a-service company, is providing Kampa, an international distributor of camping and caravanning accessories, with a solution that integrates with its accounting software to improve stock management and order processing efficiency.
Founded in 2006, Kampa has since become one of Europe's most recognised brands for camping and caravanning accessories. Using the Exchequer accounting software for its finance management, Kampa sought to integrate a CRM solution that provides complete visibility of sales, ordering and processing to support growth.
Mark Lawless, Managing Director, Kampa, explains: “As business grew, we required more in depth visibility of our stock control, accounting and supply chain operations – to maintain our prompt and professional fulfilment standards on a larger scale, but also to identify and eliminate inefficiencies to create the capacity for continued growth.
“Since deploying the integrated ProspectSoft solution last year, we achieved just that. Previously, we were reliant on a manual stock management process that ran alongside our software, but ProspectSoft unites all aspects of the supply chain.”
Mark continues: “Processing orders is now much simpler, as we have full visibility of stock and its availability. Incoming deliveries can also be checked against outgoing orders, and back orders easily picked up for our customers.”
He concludes: “ProspectSoft has had a huge impact on the way we run our business, which is growing by an average of 40-50 per cent year-on-year. With visibility of back orders, it’s now possible to deliver more stock to our customers, which has, in turn, increased sales. The next step to further enhancing our customer offering with ProspectSoft is with the launch of our online ordering system, and a portal for consumers to order spare parts.”