Serenity Sets Out Growth Plans In Park Homes Market

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Park homes operator, Serenity Parks has announced ambitious plans for expansion following the success of its first two ventures in the North West.

A newcomer to the parks homes market, Serenity Parks was established just over twelve months ago after founder’s and Director’s Gary Burns & Andrew Wilson seized an opportunity to acquire the two prime sites in the Cheadle Hulme and Frodsham.   Following major investment, both parks have achieved strong sales with a GDV of £4 million and just a handful of plots remaining.

Burns, who also owns long established and successful £14 million turnover civil engineering business NMC Group with Wilson, said, “Through our many civil engineering contracts we have long been involved with infrastructure and development works for many residential park home estates throughout the country. Given the steady increase in this market and changing perceptions of park home living, we identified a strong opportunity to diversify our business interests and this has proved successful.”Serenity Sets Out Growth Plans In Park Homes Market

Chesters Croft in Cheadle Hulme near Stockport was acquired by Serenity Parks in November 2016 and has since seen major investment in surfacing, drainage, curbing, landscaping and further plot allocations. Serenity bought back a number of plots to upgrade the new homes for sale. The location is arguably one of the most desirable in the North West and as such only five plots out of 47 remain available for sale.

Alvanley Park, also in Cheshire, has undergone major upgrade with new homes leaving just 4 remaining for sale out of 40.  It sits in a prestige location in the Cheshire countryside and next to National Trust woodland but with easy access to amenities in Frodsham.

Now Serenity Parks is seeking new site opportunities with the cash already in place for the right opportunities. 

Gary Burns continues, “There has been a seismic change in perceptions of park home living, especially among the over 50s who are placing more importance on leisure and the freedom that park home living can give them.  The changes to housing policy last July also means that residential park homes are now accepted as a dedicated form of housing giving us more confidence in planning policy for more plots.

“According to research by Sanderson Weatherall, over 60% of park home sales have been in the South East and South West with just 30% in the rest of the UK.  I see this as a fantastic opportunity to pursue the roll out of more luxurious, high end park homes in the North but our interest remains national.

“We are ready and able to invest in redevelopment opportunities where we can transform tired sites to offer prestige park home communities in desirable areas.   We have set out ambitions to double the size of our portfolio year on year over the next three years and promote the Serenity Parks brand nationally.

Serenity Parks is an independent park home operator and developer which focuses on making luxury living affordable. It is accredited by the British Holiday & Homes Park Association (BH&HPA) as a fully compliant park operator.