Digital transformation across the holiday park industry 

Digital transformation. Do those two words fill you with dread? Well you’re not alone. What’s that phrase? “If it ain’t broke, don’t fix it.” I’m sure we’ve all been guilty of thinking that way and using that very same phrase over the years. Here’s another one: “It’s too much like hard work.” Yes, running a business is hard work but what many people across our industry are beginning to realise is that digital transformation or adopting new technology can actually make it a whole lot easier. 

Who wouldn’t, at the click of a mouse, want to see which caravan and lodge stock was available for sale on your park or what your income forecast is for the next six months? Or which proportion of income from bookings has been ringfenced for third party booking agents when you could be investing it back into your own parks? Ok, maybe that last one is a little frightening to consider… but it’s yet another area where digital transformation can make an impact.

We’ve seen first-hand how our software solutions can make a positive difference to a business’s bottom line by improving efficiencies and reducing costs. But our solutions can also support increased customer engagement and satisfaction levels, which in turn leads to increased brand loyalty. Cue a jump in direct bookings. We’re passionate about helping holiday parks and companies within the entire holiday park industry improve the way they work simply by using some of the best software solutions available on the market today.  

EliteParks, our flagship park management solution is unique in the marketplace as it’s the only solution with a fully integrated finance system, which is built on, accredited and powered by the most up to date Microsoft Dynamics technology. There’s no better sales, operational, or finance solution available on the market for this industry today. And because we’re a Microsoft partner, our holiday park customers are assured that we are always going to be at the very forefront of technology and innovation. 

Digital transformationOne holiday park company using technology to drive their business forward is Coppergreen Developments who operate four UK leisure and holiday parks. New park management and customer relationship management (CRM) software plus a new online booking system have all recently been rolled out to drive more direct bookings and maximise growth. Sam Wall, Director of Coppergreen Developments, said: “The EliteParks software signals a complete business transformation for us. It’s a game changer. We’re growing as a business and this involves automating to keep up with customer demands and expectations, and our systems need to grow with us. We can use the software to enhance the customer experience, and utilise and maximise cross-selling and commercial opportunities – all thanks to the latest innovation in Microsoft technology available to us. It’s futureproofing our business.” 

Elite Dynamics software solutions are designed specifically for the holiday park industry and developed for single and multi-park operators, industry manufacturers and suppliers. As well as the flagship EliteParks and its exclusive Owners mobile app, we have also designed EliteFinance and EliteCRM. New products for Manufacturers are also due to be officially launched in autumn 2020. The Elite suite of software solutions are available on premises or in the cloud and can be accessed from anywhere and from any device with full functionality on laptops, PC’s, smartphones, and tablets. 

For more information or to arrange a demonstration of Elite Dynamics’ industry-focused solutions, visit https://www.elitedynamics.co.uk or call 0161 641 8926 and let Elite Dynamics digitally transform your business.

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