Millennials could turn the tide for seaside resorts

seaside resort caravan park

The National Coastal Tourism Academy (NCTA) has worked with market research consultancy BVA BDRC to identify the specific intentions and motivations of British holidaymakers to the coast to help address key challenges facing seaside resorts; the findings are published in a comprehensive Holiday Trends 2019 report.

It finds that Millennials, the important 22 to 37-year old age group, are the least likely age cohort to visit the coast, seeing it as ‘old-fashioned' but whilst being reluctant to take a seaside break, this age group is the most likely to holiday in the UK, highlighting an urgent need for coastal resorts to target this sector to reverse their perceptions.

The days of the traditional 'drain down' are numbered

A caravan park on a summers day - The Days Of The Traditional Drain Down Are Numbered

What if one of the biggest pitfalls of the UK holiday industry, seasonality, could be tackled using one small plumbing device? Jason Paul, the inventor of the Floë Induratec, believes his four-minute drain down process can do just that...

Seasonality and its impact on businesses was highlighted in a recent survey of holiday parks. The UK Caravan and Camping Alliance-commissioned report “Pitching the Value” named it as one of the top six threats to the industry. December average occupancy rates are currently around 12%, reaching a high of 30% in March – for those sites which are actually open.

Receptional Win Gold at the UK Digital Experience Awards 2019

Receptional staff at the UK Digital Experience Awards 2019

Receptional brought home two awards at the prestigious UK Digital Experience Awards 2019 on 12th July.

The Bedfordshire digital marketing agency were awarded gold in the Best Digital Marketing Campaign/Project category for their work with UK holiday park operator Away Resorts for 'The UK's Most Instagrammable Forest' campaign.

Their second gold award was for Best SEO Strategy in partnership with mobile app development agency, Tappable, which guided a rebrand and site development. Receptional are delighted with the results.

Caravan trade benefits from Brexit boost

caravan park at sunset

The caravan industry is thriving, contributing more than £6 billion per year to the UK economy, according to the NCC.

In the wake of all the uncertainty around Brexit, people in the UK are opting for a traditional caravan break – with 39% of UK adults taking a caravan or camping holiday in the last three years. 

With caravanning so popular, a brand-new study has investigated the best countries in Europe for caravan enthusiasts and found that the UK ranks first – championing over Sweden and France. 

It won’t be fun in the sun for holidaymakers if your cooling systems fail

Cooling systems

Hottest day of the year results in 85% increase in commercial air conditioning and refrigeration emergency callouts for failing cooling systems. With forecasters predicting record Summer temperatures of up to 40 degrees this year, the UK could be looking forward to a glorious summer. This is great news for holiday parks and those holidaymakers who choose to staycation this year. But, some holiday parks are about to enter the season of failing cooling systems and refrigeration systems, with this, potentially suffer frustrated guests, damaged reputation, spoiled food and drink stock and profit losses as a result. 

Motorhome & Caravan Show 2019 Website Now Live!

Motorhome & Caravan Show 2019 website

Did you know that the website for the Motorhome & Caravan Show 2019 is now live at

The new site contains all of the latest news and information about the show, which will run from 15-20 October at the NEC Birmingham and will be updated on a regular basis with full details of additions to the event line-up, such as: Exhibitors and products on display; product launches; celebrity special guests; the Live Theatre programme; show sponsors; and so much more.

Willerby invites customers to launch of 2020 collection

Willerby - interior of the Skye model

Willerby, the UK’s largest manufacturer of holiday homes and lodges, is inviting its customers to an exclusive preview of its 2020 collection at its showground in Hull from 25th June to 26th July.

The event will give customers the chance to explore the latest additions and brand new models as well as taking a look at updates to a variety of current products.

Holiday homes and lodges such as the Linwood, Skye, Kelston and Acorn will be on show, alongside a brand new model due to launch mid-July. The exciting, new addition is based on an original holiday home by Willerby dating back to 1956, and is designed with elegant, state-of-the-art features to suit its modern audience. 

Cornwall holiday park chief elected BH&HPA chairman  

Andrew Baragwanath - the new BH&HPA chairman 

Andrew Baragwanath, owner of Ayr Holiday Park near St Ives in Cornwall, has become the national chairman of the British Holiday & Home Parks Association - BH&HPA.

Mr Baragwanath was elected to the position by fellow members of the association to which some 3,000 holiday and residential park businesses in Britain belong.

BH&HPA was formed more than 60 years ago, and brings together park enterprises ranging from small farm-based camping sites to major park groups.

Like the majority of parks in membership, Ayr Holiday Park has been owned by the same family for successive generations with each helping to drive the business forward.