For every park operator there are key stages to generating customer satisfaction. The welcoming reception staff, the immediate availability of the unit and that unit's spotless presentation are three of them. Get that right and (barring unforeseen disasters!) a five-star rating is on its way.
Smart Housekeeping is a new service offered by Godfrey Group Facilities that delivers the latter two of those three key demands by providing high quality cleaning, exceptional hygiene and environmental standards and real time reporting of performance and progress. Maintenance issues are notified every change- over day to allow for remedial work to be quickly instigated so minimising potential delays. Health and Safety compliance issues are recorded with all records being instantly available for inspection. It could save an operators £30,000 per year!
Operating in partnership with park operators, Smart Housekeeping provides a designated site manager who ensures that the work of all cleaning staff is checked before handover, that staffing levels reflect weekly operational demands and if required, the smooth transition of staff via fully compliant Transfer of Undertakings (Protection of Employment) regulations.
Pricing includes a Time-Stamped Reporting System, all cleaning staff costs including wages, pension liability, sick pay, holiday entitlement and employer’s liability insurance. All PPE, uniforms, equipment, material, radios, recruitment and training, HSE requirements and personnel management issues are also included.
Having saved that substantial overhead cost, Smart Housekeeping then looks to ensure that it makes a contribution to the park operator's own brand standing. The risks of cross contamination ruining a customer's holiday experience are reduced by the rigorous application of colour-coded cloths. All cleaning products are safe for use with septic tanks and water consumption is reduced by the use of smart mop systems.--
Of course only commercial grade cleaning equipment is used ensuring thorough cleaning, fewer breakdowns and the essential perception of overall professional service that reflects holiday parks' own standing.
Costs are transparent – ranging from £32.00 for a two-bed caravan to £129.00 for a six-bed, two-storey lodge.
These charges need to be taken in the context of the potential savings from the costs of the existing cleaning provision.
The operator has no capital expenditure requirement on cleaning equipment, no material costs, a much reduced HR and payroll requirement and, perhaps most importantly, they are not incurring excessive and inefficient levels of staff costs in the inevitable low-demand periods.
Given the difficulties in recruiting reliable cleaning operatives, retaining good staff on an annual basis is completely understandable. However, those staffing levels are designed to meet the demands of maximum occupancy. They are wholly unnecessary and very expensive when occupancy is low.
Matching staff required to occupancy levels is something that a nationally operating business such as Smart Housekeeping can cope with much more easily and the subsequent savings are passed back to the operator in the charging annual system.
The average annual saving across our existing customer base has been calculated as being an astonishing £30,000 per annum.
Does it work?
Well the comments for two of our industry's leading operators suggest they at least they are convinced:
“Godfrey Group Smart Housekeeping has worked in partnership with Darwin Escapes consistently over the last 5 years.” Drew Campbell, Darwin Escapes
“Godfrey Group are our preferred choice for Housekeeping.” Gary Molloy, Leisure Resorts
Now remember we spoke of a welcoming reception on arrival. Well the following quote shows that Smart Housekeeping might be able to help there too!
"They have taken so much of the repetitive, time-consuming work from my desk I feel I can really get down to improving the park's customer offer and profile. Which is what I really want to do." LC, Leisure Resorts
For more information, please contact Godfreygrp.co.uk
Photo: Godfrey Group Facilities' Jo-Anne Stubbs (Finance Manager), Andrew Godfrey (MD) and Dave Saxon (Business Manager)